Analysis for the paid UA you already run

CohortLens is software for subscription-app marketing teams. It connects read-only to the advertising and revenue accounts a team already owns, pulls aggregate performance reports, and analyzes them against paying subscribers rather than installs.

What it does

• Reporting. Pulls daily campaign-level spend, impressions, installs, conversions and revenue from Meta, Apple Ads, Google Ads and TikTok through their official reporting APIs, and joins them with subscription revenue from RevenueCat or the client's data warehouse.
• Tracking audit. Checks whether conversion events and SKAdNetwork / AdAttributionKit postbacks are configured and reaching each platform, and reports what to fix.
• Analysis. Cohort payback, budget scenarios and holdout-test designs, computed by deterministic code from the client's own aggregate data.
• Recommendations, not changes. The software proposes budget changes for a person on the client's team to review. It does not create, edit or pause campaigns, and does not change budgets or bids.

Data handling

Access is read-only, limited to accounts the client owns, and revocable from the client's own admin screens at any time. Only aggregate reporting data is stored; no device IDs, emails or other personal data about the client's end users. See the privacy policy.

Status

CohortLens is in a private pilot with a small number of invited clients. Contact support for questions.